Overview: At Noor Digital Services, we were honored to collaborate with ULFED (Civil Society Organization Platform) to design the official poster for International Migrants Day. The objective was to create an artwork that goes beyond a simple announcement, telling a profound human story at a glance.
Design Philosophy:
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Visual Composition: The imagery was carefully selected to represent “The Journey” and “Hope.” The extended road and the silhouettes of people symbolize the relentless pursuit of a decent life—the essence of the campaign’s slogan.
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Typography: We utilized clear, modern Arabic typography to highlight the theme: “Migration… A Journey in Search of a Decent Life,” ensuring visual balance and immediate readability.
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Color & Atmosphere: The color palette blends professional tones with a sense of hope, reinforcing the organization’s credibility while maintaining a strong emotional connection.
The Result: An impactful awareness poster that combines professional graphic design with a deep humanitarian message, successfully enhancing the visual identity of the event.
