Overview: As part of our collaboration with Irhaim Racing, Noor Digital Services designed a celebratory poster documenting the victory of the mare “Jalela”. The goal was to create a digital honor board befitting this sporting achievement at the Istanbul track, serving as a proud highlight for the stable on social media platforms.
Design Philosophy:
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Capturing the Action: The design centers visually on a dynamic action shot of the mare on the track, instantly conveying the energy and thrill of the race to the viewer.
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Information Hierarchy: We utilized a smart visual hierarchy, starting with the bold name “JALELA,” moving to the technical race details (Handikap 16 – 2000m Sand), and concluding with the Owner and Trainer names, ensuring all key information is absorbed at a glance.
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Color & Identity: A dark background was chosen to make the image and the gold/white typography pop, adding a touch of luxury and professionalism that reflects the stable’s prestige.
The Result: A professional sports graphic that documents the victory and strengthens Irhaim Racing’s visual identity, perfect for social media engagement and archival purposes.
