:Overview
At Al Noor Digital Services, we believe that our distribution fleet is our company’s most powerful advertising tool. We designed the exterior stickers for Al Kawthar Mineral Water Company’s trucks (the Al Kawthar brand) to transform each delivery vehicle into a mobile advertisement that roams the streets and enhances brand awareness
:Design Philosophy
:Elements of Trust and Purity
The image of a child with a confident smile is used as a key element to build a bridge of trust, conveying the clear message that Al Kawthar water is the safe and healthy choice for all family members. This message is complemented by the calming blue hues that cover the design, reflecting the absolute purity and natural clarity of water, supported by the profoundly human phrase, “Water to quench thirst… and a reward to remain.”
:Refreshment and Movement
To break the monotony of the truck’s square and solid structure, highly dynamic visual elements are incorporated, such as splashing water droplets and flowing waves that smoothly embrace the water bottle. This composition breathes life into the design and evokes an immediate feeling of quenching and refreshment.
:Easy Communication While Moving
Since the design is intended for display on moving vehicles, the focus was on “quick and direct visual communication.” The Al Kawthar logo stands out in a large size with high color contrast, along with the use of bold, legible fonts for the text, ensuring that pedestrians and drivers can easily grasp the brand identity and read its content at a glance while the truck is in motion.
:The Result
A dynamic and attractive design that achieves broad visual exposure for the brand on the road, reflecting Al Kawthar’s identity as a healthy and reliable product for the family.
